San Francisco, CA (June 22, 2005)–Dolby Laboratories has announced that the Shanghai Media Entertainment Group (SMEG) selected Dolby Digital for the first channel in China’s television broadcasting history to offer 5.1 programming. This milestone marks a significant advancement in the quality of sound delivered by the Chinese television industry.
SMEG debuted its Dolby Digital 5.1 service on its Orient Movie Channel at the Shanghai International Film and Television Festival on June 13, 2005, and held a launch party that evening to celebrate and publicize the new service.
Dolby Laboratories’ president and CEO, Bill Jasper, was present at the event to congratulate senior officials from SMEG and other important contributors on their pioneering efforts and accomplishments in bringing China’s broadcasting industry into the age of 5.1 surround sound.
“This launch is a landmark in China’s television broadcast history. Shanghai Media Entertainment Group has joined the leading broadcasters in the world who provide Dolby Digital 5.1 surround sound to their subscribers,” said Jasper during congratulatory remarks at the celebration.
“Shanghai has a very large install base of home theater systems, which are used predominantly to enjoy DVD movies. Our viewers will definitely welcome this new 5.1 surround sound experience now offered through their digital television service,” said Wang Wei, vice president, Shanghai Media Entertainment Group.
Since 2003, SMEG has been preparing for the advent of surround sound broadcasting in China by training mixers to produce content in 5.1 and upgrading facilities to handle the new audio streams. SMEG’s movie channel was selected for the kickoff of its 5.1 broadcasting service due to the growing library of Dolby Digital 5.1 encoded films coming out of the Shanghai Film Studio a premiere film studio in Shanghai and part of SMEG.