Holland (September 21, 2006)–Dryhire.eu, a new company set up to offer dry hire support to the international event and touring production industry, has been launched, and with its start, the company has purchased two Midas XL8 live performance systems, a Heritage 1000, two Veronas, two Sienas, a Heritage 1000 and a Legend, together with Klark Teknik Show Command systems including DN9331 RAPIDE graphic controllers and 9848E system controllers, DN370 graphic EQs, DN1248 Plus splitters and Square One Dynamics units. Midas Heritage 2000 and 3000 consoles are also available, as well as a wider range of Klark Teknik equipment.
Dryhire personnel unveil one of their new Midas XL8 desks quite dramatically.Axel Nagtegaal, owner, explained the philosophy behind the company, noting, “Our role is exclusively to offer rental company support; we’re not in the business of renting equipment to end users or individuals. Two important factors are at play–a return on investment and market demand. Midas large format analog consoles are still making a return on investment years after purchase as they have been accepted as industry standards, but for many new products, the lifespan nowadays is expected to be so much shorter that this financial model can’t be applied. Rental companies are wary of investing in high cost, niche market products which can’t be recouped before the technology becomes outdated. Meanwhile however, these products are being specified for high profile events.
“We aim to offer a small amount of defined niche products to a defined group of customers who can rent what they need from us. And we’re doing so from the position of being a neutral company, and not in direct competition with our clients. All potential renters will be subject to an intake interview so both parties know exactly who they’re doing business with, to protect mutual interests and create a defined group of rental companies with proven track records.”
In the case of XL8 rentals, Dryhire.eu will provide the whole system together with a factory-trained system technician to assist the mix engineer, as specified by Midas. The company’s equipment will be available to pre-selected companies across Europe, as well as US companies who need to hire equipment for European tour legs.