Agoura Hills, CA (June 29, 2006)–DTS, Inc. announced that it is reducing prices of all of its catalog of surround music titles, which are produced and distributed under the DTS Entertainment label. Beginning July 2006, DTS is offering all retailers significant product discounts to support the increase in proliferation of surround sound equipment in the home and car.
Based upon the success of a trial discount promotion this spring, the price reductions of up to 60 percent off of current retail prices will be ongoing.
In addition to the price reductions, DTS will support the new pricing with a targeted ad and marketing campaign to introduce the catalog to new listeners, and to encourage current consumers of surround music to take advantage of the discounts.
“With the increase in sales of home theater in-a-box systems, OEM-installed automotive surround sound systems, and PCs with multi-channel audio capabilities, DTS sees that surround music has become mainstream,” said Molly Kronberg, vice president, worldwide strategic business development, content at DTS. “We believe that music lovers who appreciate the quality audio experience they get with DTS surround music titles will be very excited by this offer.”
There are currently more than 100 DTS-encoded surround music titles available through DTS Entertainment, including Sting’s Brand New Day, Sheryl Crow’s Globe Sessions and The Eagles’ Hell Freezes Over. DTS Entertainment titles are also available at many e-tailers and retailers that sell DVDs. DTS releases are compatible with all standard DVD players.