Salt Lake City, UT (January 21, 2011)–Music mixer, producer and engineer Duro, CEO of Desert Storm Records (Def Jam), has switched to the Lexicon PCM Native Reverb Plug-In Bundle.
“I’m extremely particular about the quality of the reverbs I use on my productions,” said Duro, who has worked with artists including Jay-Z, Mariah Carey, Mary J. Blige, Will Smith, the Beastie Boys, T.I. and others. “I’ve used Lexicon since day one, going all the way back to classic units like the 224 and 480L to the 960L, PCM70, PCM81 and PCM91. I used different Lexicon units for the distinctive reverb sounds and effects I liked from each unit.”
As a result, Duro didn’t make the switch to plug-ins overnight. He noted, “There is nothing else that compares to the sound of a Lexicon. Prior to using the PCM Native Reverb Plug-In Bundle, I tried other brands, but none gave me what I wanted to hear. Competitors came out with reverbs with algorithms that supposedly were the same as Lexicon–but I could hear the difference. I can tell when the Lexicon plug-in is being used. No other reverb is as transparent.”
Duro has used the PCM Native Plug-In Bundle with artists including Fabolous, Jay Sean, Jay-Z and Big Time Rush, to name a few. He particularly likes the Medium Room and Percussion Plate settings. Duro concluded, “I’ve used Lexicon with every single artist I’ve worked with, on every single production. I’m still exploring and tweaking the sounds in the PCM plug-in bundle, and discovering many unique and intriguing new sounds that I look forward to using on future recordings.”