EastWest Goes to The Dark Side - ProSoundNetwork.com

EastWest Goes to The Dark Side

Hollywood, CA (August 20, 2010)--EastWest has released The Dark Side collection of virtual instruments created and produced by Doug Rogers and David Fridmann.
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Hollywood, CA (August 20, 2010)--EastWest has released The Dark Side collection of virtual instruments created and produced by Doug Rogers and David Fridmann.

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"The Dark Side idea came to me when I was mentoring a young alternative group about some demos they sent me. To my ears, the tracks didn't sound tough enough for their intended market, so I told them they needed to toughen up their sound," said Rogers, founder and award-winning producer at EastWest. "I looked around for sounds that could accomplish this and found absolutely nothing, even in our own vast collection. I saw this huge, gaping hole in the market that needed to be filled. Then and there, I decided to make it my next project after my recent pristine orchestral productions—a complete aural turn-around."

The 40 Gigabyte collection includes dark and eerie instruments, and highly processed drums and percussion, basses, guitars, ethnic, keyboard, strings, and effected instruments, all organized into instrumental groups.

Rogers partnered with Grammy Award-winning record producer David Fridmann, whose unconventional (and successful) work with the likes of MGMT, The Flaming Lips, and Weezer, to name a few, he had admired. Fridmann's "no rules" style of production was exactly what Rogers was looking for to help produce The Dark Side instruments. Many individual instruments were processed through five or six effects units, some of the vintage and esoteric tube variety owned by the pair.

The Dark Side more distorted and mangled instruments are intended to be used with cleaner instruments to make them really stand out in a mix, or to disturb the senses. With today's brick-wall limiting, distorted instruments may be the only product trick left to make an instrument stand out in a mix, a successful production technique used often by Radiohead, Muse, Nine Inch Nails, etc.

EastWest
www.soundsonline.com