Hollywood, CA (January 21, 2009)–An iconic “temple of sound” has been reborn with EastWest’s multi-million dollar renovation of the recording facility formally known as Cello Studios and, prior to that, United Western Recorders.
The 21,000-sq.-ft. EastWest Studios facility, renovated by designer Philippe Starck, will serve as the new headquarters for the “soundware” developer as well as a recording complex. It will reportedly be the only studio in the world to offer recording, editing, software development, marketing and distribution all under one roof.
Founded in 1961, the studio has hosted musical royalty, from Frank Sinatra, The Beach Boys, and the Mamas and Papas, to Madonna, The Rolling Stones, and many, many more. Under the auspices of Bill Putnam, as United Western, the studio saw the birth of many new recording technologies that remain the basis of today’s industry.
“It was important to us to keep the studios themselves as they were originally, as the acoustics in these spaces have proven themselves over a 50-year period, with more engineering awards than any other studios,” says EastWest founder and producer Doug Rogers. “When we took on renovating the studio, not only were we looking to preserve history, but we were looking to create a whole new creative environment for both our virtual instrument productions and for the artists the studio hosts. Every visual element in the entire building is designed to accomplish these goals.”
In addition to Starck’s renovations of the public spaces, EastWest has added to the recording equipment, equipping the studios with vintage analog equipment that was utilized on the company’s MIPA Award-winning “Fab Four Virtual Instrument” collection, including a very rare EMI REDD tube desk and EMI REDD47 preamps. A rare original Trident A Range desk was purchased for Studio 3, where the Beach Boys recorded “Pet Sounds.” Rogers also purchased other rare audio equipment to provide a range of audio “colors” available to engineers using the EastWest studios.