Las Vegas (June 10, 2010)—In addition to introducing 20 new KF, JF and QX Series products at InfoComm, EAW announced that it has entered strategic partnerships with Lake, Lab.gruppen, and Powersoft.
Under the terms of the partnerships, each of the manufacturers will integrate proprietary EAW DSP algorithms into a subset of their respective product lines. Additionally, in Q3, 2010, Lake, Lab.gruppen, and Powersoft will announce separate agreements expanding the partnership to enable EAW to sell a selection of their respective product lines as components in EAW system sales.
“At the onset, the integration of EAW’s lauded DSP, most notably Focusing, will ensure seamless integration and optimum performance of EAW loudspeaker systems matched with Lake Processors, Lab.gruppen Powered Loudspeaker Management (PLM) systems, and Powersoft amplifiers,” commented Jeffrey Cox, LOUD Technologies’ Pro Audio Group VP. “And once the sales component of the partnership is implemented, EAW will proudly offer a range of amplifier solutions from the best in the business.”
The news comes on the heels of the fact that EAW is presenting the 25 new products it has released since December, a full 20 of which are debuting at the show, such as the KF and JF additions. Daniel Boothe, acoustical engineer at EAW, told Pro Sound News, “Although they’re split into two families, we’re designing them to be very compatible with each other in almost every way. The JF series is historically focused on the installation market and the KF series is usually focused on the touring market—and that’s still true, but we’ve built features into both that that would make either one suitable for either market if anyone wants or needs to make that jump.”
Also new at the show is the QX series, which is aimed for installed system applications in medium-to-large-sized spaces, ranging from arenas to houses of worship and performing arts venues. While all loudspeakers ultimately stand or fall based on how they sound, EAW didn’t ignore the QX Series’ visual considerations. “It has a very unique cosmetic,” said Jeff Rocha, director of Engineering And Product Development. “Contractors and consultants are seeing increased pressure from architects and facility owners to have very modern and appealing cosmetics in their loudspeaker products–not necessarily highly stylized from an industrial-design standpoint, but they want modern shapes and things that do not look dated. So for the QX, the grille over the horn is flat, but then it’s cut back at a sharp angle on all four sides, creating a unique aesthetic.”