Minneapolis, MN (January 3, 2007)–Echo Boys set a magical mood for “The Boy From Bloomington,” a richly animated TV commercial for Mall of America’s Park After Dark, providing a note of haunted enchantment for the Halloween seasonal campaign. Composers Alex Berglund and Tom Lecher created original music and sound design that skillfully bewitches audiences with an enigmatic allure, complementing the dulcet tones of the voiceover spoken in rhyme.
“The Boy From Bloomington” tells the story of a brother and sister who set out with their mother in the family van to the Mall of America’s Park After Dark. Berglund composed the score and then teamed with Tom Lecher to generate the sound design that uses both literal and metaphorical elements–such as a cat squeal, a horse whinny and thumping hooves–to bring the spot to life.
“The spot had a great concept with really cool visuals, so I knew it would be fun to work on,” Berglund recalled. “The organic and textured feel of Todd’s animation was definitely an inspiration while working on the music for this piece.”
Berglund scored the opening scene with a haunting yet mesmerizing track, utilizing a number of live instruments, including his own trumpet and a multi-layered violin arrangement, recorded into Digidesign Pro Tools|HD. For percussion he used a triangle and then created the clear twinkling, high-pitched notes with a Celeste and his daughter’s toy glockenspiel. Berglund also brought in a xylophone and jazz kit with tenor sax to lend a sense of tension and excitement to the amusement park segment of the commercial, while live singers resound the spooky yet soothing four-part harmony that bookends the spot.
Berglund retooled the TV spot score for a 60-second radio version. Echo Boys audio engineer Ross Nelson recorded the final voiceover with talent Stephen Pelinski and performed the final mix for the TV and radio campaign.