New York, NY (September 8, 2005)–Stroll down the hallways of Manhattan post house Editional Effects (EENYC) these days and you’re likely to overhear legendary KISS bassist Gene Simmons coaching school children in the art of finding their inner rock god, or Motley Crue front man Tommy Lee trying to coax other students into joining his eponymous fraternity, the House of Lee.
No, EENYC hasn’t made the transition from full service editorial to rock fantasy music academy–it’s the strains of VH1’s newest hit reality series, Gene Simmons’ Rock School and Tommy Lee Goes to College.
VH1 producer Adrian Henke recently tapped EENYC’s audio division to cut and mix 11 episodes for what has become one of VH1’s most popular line-ups: Rock Enroll Fridays. In Gene Simmons’ Rock School, the infamously hedonistic rock maven has six weeks to turn a group of prim and proper British boarding school students into a hard-rocking opening act for Motorhead. Tommy Lee Goes to College chronicles the 42-year-old rocker grappling with typical freshman challenges at a Midwestern university.
With only a month to take five Tommy Lee and six Rock School spots from concept to delivery, Henke immediately knew that he wanted to turn to EENYC Audio Division co-owner and senior engineer Roy Harter for his expertise. Said Henke, “One of the biggest challenges of this project was to produce a high volume of work in a short period of time, and I had confidence in Editional Effects’ audio department to help me deliver great sounding spots under tight deadlines.”
Engineer Roy Harter rose to the challenge, and had a great time doing it. “It was fun working on projects featuring the bands I grew up with,” said Harter. “Who didn’t want to party with Motley Crue? And I was a huge KISS fan! It was such a great honor to work on these spots.”