New York, NY (January 12, 2005)–Leading audio remote recording specialists Effanel Music recently installed Genelec 8050A monitors in their OSR Mobile Recording Studio for the season finale of reality television show The Apprentice. The show, broadcast late in 2004 from Manhattan’s Alice Tully Hall, had dialog mixed for broadcast and recorded for later post-production utilizing Effanel’s OSR truck. The dialog was mixed by independent engineer Jorge Silva solely through the new Genelec 8050A MDE Series Bi-amplified Active Monitors.
Pictured are independent engineer Jorge Silva (left) and Joel Singer, lead engineer for Effanel Music.
A second Effanel location recording vehicle, ob/u, used the Genelec 1031A monitors for the music mix and recording the house band backing the legendary R&B group the O’Jays. In addition, the Genelec 8050A monitors were also on hand in the Effanel truck for the release of the new album from U2, How to Dismantle an Atomic Bomb, which had its debut at a celebration beneath the Brooklyn Bridge in early December. The same Genelec 8050A monitors were integral to Effanel’s coverage of NYC’s annual holiday tree lighting in Rockefeller Plaza.
“The new Genelec 8050’s are amazing,” commented Joel Singer, lead engineer for Effanel Music. “The finale of The Apprentice was a complex audio project, featuring nearly two dozen wireless microphones, including 5 mm lavalier microphones on the contestants and Donald Trump. Our mixer, Jorge Silva, had experienced issues with other speakers in the past in situations such as this–the top end simply could not be sufficiently smoothed out given the kinds of microphones used and the environment. Prior to the show, we had tried out the new Genelec 8050’s on the U2 album release celebration and then the tree lighting, and every engineer involved commented on how smooth they sounded. When we used them on The Apprentice, we had the same results: great sound throughout the spectrum. With the 8050, Genelec has continued the great tradition they’ve built over the years in designing speakers for broadcast and taken the technology to an entirely new level. The port on the back tremendously improves bass response, the top end is amazingly smooth, and the isolation padding [Iso-Pod] is well thought out.”
The new Genelec 8000 MDE Series of Bi-amplified Active Monitors is comprised of three models: the 8030A, 8040A, and 8050A. These new models have been designed to replace the 1029A, 1030A, and 1031A, respectively. The 8000 MDE Series takes a new approach to enclosure design, driver technology, and active electronics, with an innovative enclosure, featuring rounded edges and gently curved front and sides, and an entirely aluminum MDE design with integrated Advanced Directivity Controlled Waveguide (DCW), yielding large internal volumes and outstanding mechanical strength.