Santa Monica, CA (February 4, 2009)–Elias Arts composer Kenny Segal created the music track behind the new Acura RDX “Wall Art” spot, which was produced by RPA and features the work of 17 graffiti artists and painters.
Calling the music a “new-school funk track”, Segal says, “We wanted to build a piece that had a cool, re-mixy flavor to it, but at the same time we wanted the feel of having live musicians playing together in the room. We didn’t want a contrived ‘ad-funk’ track, but instead to present talented musicians jamming together. Initially guitarist Ryan Crosby and I came up with the basic groove over the drum track I laid down, and we then added acoustic bass and a great keyboard/organ player. The track was built, layer-by-layer, through our creative editing process, incorporating the best moments of each player’s performance. Once we had the piece almost completed, we brought these guys back into the studio again for some more jamming on top, as ‘icing on the cake.'”
“Wall Art” reveals the turbocharged crossover SUV, darting through alleys, ducking around corners, navigating the urban landscape. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (whose previous work includes music videos for Radiohead and Franz Ferdinand), the RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. The 10-day shoot for “Wall
Art” used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall.
The “Wall Art” commercial, an exclusive behind-the-scenes look at the making of the spot and photos from the shoot, are available at www.rpa.com/rdxwallart