Emmy Winners Favor Avid - ProSoundNetwork.com

Emmy Winners Favor Avid

Tewksbury, MA (September 24, 2008)--Avid Technology, Inc. announced that all of the winners across 31 Outstanding Picture Editing, Outstanding Sound Editing/Mixing, and Outstanding Program categories at the 60th Annual Emmy Awards used at least one system from Avid or its Digidesign, Softimage, Sibelius and M-Audio brands to create this year's top television programming.
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Tewksbury, MA (September 24, 2008)--Avid Technology, Inc. announced that all of the winners across 31 Outstanding Picture Editing, Outstanding Sound Editing/Mixing, and Outstanding Program categories at the 60th Annual Emmy Awards used at least one system from Avid or its Digidesign, Softimage, Sibelius and M-Audio brands to create this year's top television programming.

A majority of these programs employed workflows consisting of multiple systems from the various Avid brands. In total, more than 140 nominees in 38 categories used Avid brand systems. From first-time nominees and winners such as Pushing Daisies, Damages and Flight of the Conchords, to repeat honorees such as 30 Rock, Lost and South Park, editing, audio and animation professionals continue to choose systems from the Avid family.

"Once again, our customers continue to push the envelope and demonstrate the highest level of creativity that television has to offer," said Gary Greenfield, CEO of Avid. "We congratulate these talented professionals on their continued success at this year's Emmy Awards. The Avid family is thrilled to have supported them in the realization of their dreams."

In recent years, according to Avid, it has become increasingly common for television production teams to use a range of Avid film, video, audio, animation and broadcast solutions to meet their needs. For example, the team behind the hit TV series Lost, which received a 2008 Emmy Award for Outstanding Sound Mixing for a Comedy or Drama Series (One-Hour) and was nominated in several other categories, used Avid systems for editing, finishing and shared storage, and Digidesign Pro Tools systems and M-Audio recorders and headphones to capture, mix and deliver the production's highly realistic soundscapes.

Avid Technology, Inc.
www.avid.com