Santa Monica, CA (July 24, 2006)–Emoto provided original music for the 15th Annual AICP Show, “The Art & Technique of the American Commercial.” Composer Ryan Elder created the score for the main title and end credit crawl of the AICP’s Showreel, which was featured at the show’s recent premiere at the Metropolitan Museum of Modern Art in New York.
The Showreel will also be included the show’s tour of museums and cultural institutions around the country and abroad.
Elder’s upbeat score has a distinctly American theme, blending influences drawn from pop, country, jazz and blues idioms. “I wanted to challenge listeners’ aural palette with a sound that comes from a lot of different places, yet is still recognizably American,” he said. “And to support the concept of the tour, I wanted it to convey a sense of traveling.”
The score is richly produced. In keeping with Emoto’s preference for live recordings, the recording session involved some of the best session players in Los Angeles. They included pedal steel guitar player Doug Livingston (Loggins & Messina, Randy Newton), percussionist Jo Pusateri (John Martyn, Fisher) and bass/keyboarder Paul Bessenbacher (Jake Armerding, Detholz). “We brought in live players because we wanted to get good creative and demonstrate our respect for the AICP and its members,” said Emoto executive producer Paul Schultz.
“Bringing in other players also gave me the freedom to be as creative as possible,” Elder added. “I didn’t have to restrict myself to instruments that I am personally proficient at. The Los Angeles talent pool is so large that we prefer to get the best.”