Santa Monica, CA (November 5, 2004)–Original music production company Endless Noise has announced that the company has been retained to compose original music for numerous new spots from such major advertisers as Mastercard, Dell Computers, Cheerios, Chevrolet, and Claritin. Endless Noise founder and creative director, Jeff Elmassian, made the announcement.
For client McCann-Erickson/New York, Endless Noise created and produced original music for a 30-second spot promoting Mastercard, “The Vacation of Peyton,” featuring Indianapolis Colts quarterback Peyton Manning. For the spot, Endless Noise developed straight forward Hawaiian/lounge-style music featured slack-key guitar, ukulele, and pedal steel guitars, in a humorous, comedic tone.
For client DDB/Chicago and Dell Computers, Endless Noise created and produced original music for four spots (three :60s and one :30) entitled “Procrastinator” “3 AM,” “Clay’s Talent,” (all have just begun to air,) and “Warning Signs.” For these spots, Endless Noise utilized a small ensemble, with quirky pieces evoking a contemporary feel. Instrumentation included woodwinds, clarinets, oboes, pizzicato strings, with synthesizer, Theremin, and loops and beats sound effects. For “Procrastinator,” Endless Noise developed a music and sound collage, constantly cutting back and forth between scenes where the music and sound had to work in tandem as ambient background audio.
According to Dan Fietsam, creative director, DDB/Chicago, “Endless Noise had a number of composition and environmental challenges for these spots, and they nailed them every time. The spot ‘Warning Signs’ features one of my favorite pieces of music that I’ve heard during this past year. We were thrilled with them…they are a bunch of great guys.”
Endless Noise has additionally recently completed work on spots for Honeynut Cheerios (Saatchi & Saatchi, New York), Chevy “Cobalt” (Campbell-Ewald, Warren, MI), and Claritin (Ogilvy & Mather, New York).