Santa Monica, CA (April 1, 2008)--Post house Endless Noise and Los Angeles-based DJ Jason Bentley have been talking about collaborating on a project for a while. Art, a television spot for Chevy, provided the perfect opportunity.
The client commissioned Bentley, a DJ, film music supervisor and host of radio shows on LA stations KROQ and KCRW, to handle music supervision for the spot. Bentley found a remix he had done of a track, "Lazy Eye," by the Silversun Pickups, which complemented the idea of turning precision to art. The remix version provided the right energy, but needed to be refined to fit the picture.
"Music was an integral part to the success of this spot," says Mary Ellen Krawczyk and Linda Kemp, Campbell-Ewald Producers. "The post production is a long term project, and there were many adjustments made throughout. At first it was hard to nail down a track that satisfied everyone. We first listened to the original recording of the 'Lazy Eye' track, which we all liked, but the evolution of the sound wasn't where we needed it. Then we heard the remix done by Jason, and it had all the missing layers that were needed."
"We have been speaking with Jason about working together for some time," explains Jeff Elmassian, Endless Noise creative director. "This was the perfect opportunity to do so. Endless Noise provided Jason with the production and creative support needed to flesh out the remix. When working with an existing track, there is always a fine line between keeping the integrity of the original track and providing the picture with the energy and scoring that it needs."
Elmassian concludes, "In addition, in conjunction with Endless Noise, Jason has really been able to explore his abilities as a composer. Having the ability to write original compositions around existing tracks allows the music to work harder and tell more of a story."