Santa Monica, CA (August 2, 2007) — Fresh from its Clio and AICP Award wins, music and sound design company Endless Noise recently completed work on a new “Priceless” commercial for MasterCard. Created by ad agency McCann-Erickson, “Live Your Dream” pays homage to America’s favorite pastime and introduces the Major League Baseball Dreams sweepstakes, which gives fans the chance to win a week with their favorite team.
Featuring a re-recorded track of singer/songwriter Daniel Johnston’s “To Go Home,” the spot highlights baseball lovers of all ages as they share in the experience of watching a game in the stadium and at home. “First game: age 2. Player you wish you were: 27…. Chance to become more than a fan: priceless,” says the voiceover as the spot directs viewers to priceless.com for more info.
“We were asked to write an arrangement that spoke to the heartland of America, but wasn’t too bluesy, country, sweet or pop,” explains Jeff Elmassian, Endless Noise creative director. “It was a challenge to write, but we focused on capturing the enormous scope of emotions you feel when sitting in a ball park, while maintaining the raw energy of the Daniel Johnston track.”
The spot is currently airing on TV and on the MasterCard website. As part of the campaign, Endless Noise was also asked to re-record a full-length version of the Johnston song, which will be made available to site visitors for a free download.
Elmassian supervised a one-day recording session at The Village in Los Angeles, which has served such artists as The Rolling Stones, Neil Young, Fleetwood Mac, Alanis Morrissette, Santana and John Mayer, to name a few.