Santa Monica, CA (October 26, 2006)–Endless Noise has created and produced original music featured in three new 30-second TV spots promoting Major League Baseball. The announcement was made by Endless Noise founder/creative director Jeff Elmassian.
For client McCann-Erickson Worldwide, based in New York, Endless Noise created and produced original music for three 30-second spots, entitled “Cabinet,” “College” and “Tree.” Major League Baseball’s marketing executives Tim Brosnan and Jacqueline Parkes inspired the spots, which feature former LA Dodgers manager Tommy Lasorda. The spots were designed to encourage baseball fans not to give up on watching the playoffs just because their favorite teams didn’t make the final cut.
Regarding the music for these spots, Elmassian said, “The brief for us was to create a track that defined the girl as a character, made the spot fully, but left room for Tommy to do his thing. It had to be some kind of an organ because of the visual cue. So I came up with the idea of a gospel/inspirational feel because it reinforces Lasorda as a preacher proselytizing from the baseball pulpit.”
Endless Noise worked on the three spots with McCann-Erickson executive producer Greg Lotus. Lotus said, “We had the idea of a little girl being Tommy’s sidekick, accompanying him where ever there was a fan in hiding. Her part would be to play an organ with music inspired from typical ballpark organ music. I’ve worked with Jeff many times in the past and can always rely on him to dig a little deeper into the idea. His first demo used that ‘baseball organ sound’ but he played it in a way that was more reminiscent of a gospel kind of feel. It really gave the feeling of, ‘Can I get an Amen,’ and reinforced Tommy Lasorda as the voice of reason to the troubled fans.”