ESP Launches AV Series AC Power Cords

Rochester, MI (January 4, 2007)--Essential Sound Products (ESP) has launched a line of AC power products called the Audio/Video Professional (AVP) Series for the North American market. The AVP Series includes two AC power cord models (AVP-16, AVP-14) and complementary power distribution strip with surge suppression (A/V Power-Flow PRO).
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Rochester, MI (January 4, 2007)--Essential Sound Products (ESP) has launched a line of AC power products called the Audio/Video Professional (AVP) Series for the North American market. The AVP Series includes two AC power cord models (AVP-16, AVP-14) and complementary power distribution strip with surge suppression (A/V Power-Flow PRO).

AVP AC power products are based upon a patented multiple-conductor geometry that replaces a single-line or neutral conductor, with several smaller conductors, that together have equivalent wire gauge. These smaller conductors, as configured in the company's cordage geometry, present a fundamentally different characteristic impedance that is better matched to audio/video components' power supply. AVP power cords flow more current, faster, to the component's power supply.

When the power supply can operate in a more efficient and robust manner, many distortion characteristics associated with underpowered equipment are greatly reduced if not eliminated. Audio improvements include more lifelike dynamic contrast with enhanced clarity, full-frequency extension, harmonic and rhythmic integrity, and natural warmth. Video images are brighter with greater contrast, color saturation, and more 3-dimensional-looking. Previously, these performance improvements were thought to be obtainable only by replacing the component. Now, dramatic improvements can be realized for a fraction of the cost.

Essential Sound Products
www.essentialsound.com