Palo Alto (January 27, 2004)–In 2003, Euphonix recorded major sales increases in the U.S. for its all digital audio consoles that target the broadcast and audio post-production markets. Fuelled by wide customer acceptance of both Max Air and System 5 models and a recovering U.S. economy, Euphonix ended the year on a high note with a rush of new orders including multiple consoles for NBC’s ‘Tonight Show’ and Hollywood post houses such as Todd AO, SSI, and Soundstorm.
CEO Jeff Chew was delighted with the results, reporting, “We have invested heavily in product development and in our sales and support infrastructure over the last few years, even during the recession period, so it is very rewarding to see such good results. The introduction of the Max Air on-air console in 2002 supported by the Max Air Broadcast Tour has bolstered our position in broadcast. Our timing was exactly right for many U.S. stations making the move last year and this year towards all-digital solutions.”
He continued, “What is equally satisfying is that we received a number of repeat orders from customers who have remained loyal to us, which reconfirms we are doing the right things on the product and support levels. In broadcast our position has been greatly strengthened by key customers such as CNN ordering 5 Max Air’s. In U.S. post we are on a winning streak as we are especially strong with the independent post houses which included recent sales to 5 Guys Named Moe, in Hollywood, and Soundtrack, in New York.”
European orders are also on the rise with large System 5-F console orders from Pinewood Shepperton in the UK and the largest film console ever ordered by film director Luc Besson for his new facility in France.