New York, NY (November 7, 2005)–Eventide has named VirellaPro Sales & Marketing as its representative for professional audio products for northern California and northern Nevada. Effective immediately, VirellaPro will provide sales and service for Eventide’s legendary product line including a full line of dedicated digital effects processors, broadcast delays and Eventide’s line of TDM plug-ins for Pro Tools featuring the comprehensive Anthology bundle.
VirellaPro Sales & Marketing’s Principal Dino Virella stated, “Since the early days of the modern recording era to today’s DAW-based recording, Eventide has always been synonymous with ultrahigh quality and some of the most unique effects. The Eventide hardware is legendary and its new plug-ins are stunning. We at VirellaPro are very proud to be associated with such a storied brand and look forward to building Eventide’s presence in northern California and northern Nevada.”
Based in San Francisco, California, VirellaPro Sales & Marketing was founded by industry-veteran Dino Virella to represent category-leading brands to the professional audio community. Virella’s diverse experience provides Eventide dealers a representative with intimate knowledge of the products and the marketplace. “I’ve known Dino for over fifteen years,” stated Ray Maxwell, Eventide vice president of sales and marketing. “He brings a tremendous amount of energy and experience to the equation, and I am pleased to welcome his trusted organization to our team.”
Virella has been in the pro audio and music industries for close to 30 years. Starting at a small music store while in high school in his hometown of Chicago, he quickly ascended to key management roles with manufacturers, including International Music Corporation (Akai Professional), E-mu Systems, Sam Ash Professional, Digidesign, Universal Audio, and Focusrite. His extensive career has enabled him to gain valuable experience in the USA, Canada, Latin America, Europe, and other international markets.
VirellaPro Sales & Marketing