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Exhibitors Expound On AES Convention

By Clive Young. San Francisco, CA (November 9, 2010)--Many manufacturers report that the recent AES Convention gave them a chance to gauge exactly who their customers are.

By Clive Young.

San Francisco, CA (November 9, 2010)–Many manufacturers report that the recent AES Convention gave them a chance to gauge exactly who their customers are.

“We’re having a great AES,” said Chris Lyons, manager of technical and educational communications at Shure, Inc. “It is an interesting show because it draws a cross-section of people who are involved in pure audio projects and traditional music recording, as well as people who are working on video and more industrial and commercial-type projects that are a little different. We’ve also talked to some high-end system designers and consultants, so there’s a wide cross-section of people here.” Shure presented a bevy of new Beta microphones at the convention.

Peter Chaikin of JBL Professional, concurred, remarking that “AES has always been a strong show for us, and the great thing about it is that there’s the people that you think a product is for, who you talk to, and then there are people who walk up [with unusual projects] who I would never know needed our products.” JBL debuted its MSC1 Monitor systems Controller’s new Macintosh software at AES.

“We’ve gotten a good turn out; we’re pretty happy with it,” commented Jose Gonzalez, product manager, Hosa Technology/Zaolla Silverline. “People have a great attitude here. We’ve seen a good number of people, made a couple of deals. Most of the questions have been about our Da-Cappo Micro Microphones, but people have come up and asked about the Zaolla cables because they heard about them.”

Over at E.A.R. Inc Specialized Hearing Systems, Barbara Gordon reported that the crowd around the company’s booth was non-stop throughout the Convention, as she pointed to a line of no less than five people waiting to get ear impressions. “We’ve been pleasantly surprised by the number of young people coming up, too, wanting to know more about protecting their hearing for the future,” she said.

As for the future of the AES Convention, there’s lots to look forward to. Executive Director Roger Furness confirmed that the European edition—the 130th Convention for those keeping score at home—will return to London’s Novotel Convention Centre this spring, May 21-24. “Surveys showed they wanted to stay there at least another year, so the decision was to remain in London and then to review other cities at that time,” he said.

And for those of us in the U.S.? The AES Convention will return to the Jacob Javits Convention Center in New York next November.