New York, NY (September 16, 2009)–Explosion Robinson showed both sides of NFL star receiver Terrell Owens’ personality with a blend of music and sound design on the show open for VH1’s new reality series, The T.O. Show.
The series chronicles Owens’ public and private life, and the obstacles he encounters as he attempts to reconcile his two sides and find success in both arenas. Crafted by composer/engineer Eddie Cooper, the composition and sound design cue one another and synchronize to develop a narrative that parallels the visuals and script.
“The sound design is complementary to the music cues–both build to tell the story,” says Explosion Robinson founder Stephen Hermann. Though these elements are strictly tied to picture, the piece still sounds authentic as a standalone hip-hop track.
“Our goal for the sound design was to cue the visual shifts and transitions between Owens’ two sides,” Cooper says. “The client really wanted the audio to tell the story as much as the visuals do, which opened the door to a lot of creative musical ideas.”
In addition to the series open, VH1 also requested a separate original track for the show’s promo campaign. While the visuals remain near identical to those of the open, this second track is a departure from the first. Although still scored to picture, the new music is less dramatic and more uplifting and captures Owens’ aspiration and focus.
“It’s interesting how much music can affect video,” says Hermann. “The visuals and script were almost exactly the same, but they feel so different from one another because of the music.”