Berlin, Germany (June 17, 2010)–Berlin-based Media Logic is providing Fairlight technology to German broadcasters ARD and ZDF for the FIFA World Cup in South Africa.
The broadcasts in HD are centrally produced in the IBC broadcasting center in Johannesburg, South Africa using a highly specified mobile production unit, ZDF and SWR’s Mobile Produktionseinheit (MPE). Picture, original sound and presentations are supplied from the venues via fiber or satellite.
Media Logic has supplied two integrated HD-ready workstations for audio processing in the broadcasting center. Media Logic and partners developed the system integration of the audio editing onto the Avid Unity ISIS Interplay network and content management system. It was previously applied in Vancouver at the Winter Olympics. The sound editing is based on current surround-capable Fairlight systems that also allow for native HD image reproduction from the Avid ISIS system.
The solution aims for a minimized transition-backlog with the over 20 Avid Media Composer video editing systems and the Avid Broadcast Server. A team of Media Logic experts went to Johannesburg to set the system in place with the Interplay unit.
Commenting on the project, Media Logic director Robert Trebus says, “We have worked with ARD and ZDF in the past, most notably during the 12th IAAF World Championships in Athletics Berlin 2009 and the recent Winter Olympics in Vancouver. Fairlight’s audio editing equipment acquitted itself well on that occasion and we are confident that it will once again help ARD and ZDF deliver spectacular programming to their many viewers.”