Pasadena, CA (February 21, 2007)–Longtime Fairlight veteran, Steve Rance, has formed Fairlight US as the new independent distributor of Fairlight in the United States and Canada. Effective immediately, FairlightUS assumes ownership of MediaGear, the previous Fairlight distributor in North America, and customers can be assured of continual service and support as Rance has retained all sales and support staff in both California and New York.
Steve RanceThe FairlightUS team includes Steve Rance, President; Phillipe Guichard, National Sales Manager; Michael Haprov, National Technical Support Manager and Michael Mueller, East Coast Sales Manager. Rance and Mueller are based in the New York Metro Area and Guichard and Haprov will head the West Coast operation from company headquarters in Pasadena, California.
“With the recent introduction of the CC-1 Engine, our timing could not be better,” Rance explained. “FairlightUS is presented with a considerable opportunity to provide audio professionals with a digital media production platform that makes compelling arguments from a technological, commercial and application perspective! Our goal for FairlightUS is to get as many systems as possible in the field so that our customers can experience for themselves the power of CC-1 coupled with the highly intuitive tactile interfaces of the DREAM II family!”
Rance, who holds multiple patents in audio systems design and was an original developer of the ground breaking Fairlight CMI, leaves FairlightAU after 25 years at the company’s Sydney headquarters. Guichard, Mueller and Haprov all share longtime associations with Fairlight in the U.S. market, having previously served with MediaGear and other distribution entities.
Commenting on the announcement, Fairlight CEO, John Lancken said today, “Fairlight’s new CC-1 technology provides a fresh alternative to the industry, now our distribution partner in the United States and Canada will provide a similarly fresh and energetic approach to sales and support. We are very pleased that Steve and his team have risen to the challenge and we look forward to working closely with them to communicate with our customers and provide them with the tools and support to be successful.”
Fairlight’s new patent-pending CC-1 audio production engine, based on Field Programmable Gate Array (FPGA) silicon technology, comprehensively obsoletes DSP/Time Slice Bus architectures and delivers quantum performance gains by shrinking hardware into a single purpose-built media processing chip. Crystal Core technology delivers improved quality, unparalleled flexibility, scalability, enlarged system scope, and previously unattainable price performance gains.