New York, NY (August 25, 2006)–Final Cut editor Mike Colao and sound designer T. Terressa Tate recently completed a campaign for Nike and Foot Locker that plays on the relationship between stillness and chaos. Ad agency AKA Advertising created the spots, which were directed by several different directors.
For editor Mike Colao, the campaign was simultaneously interesting and challenging because different directors provided their takes on the monotony of life versus the intensity of sports. “The main idea behind these spots is that they explore calm and serene vs. aggressive, hard-hitting imagery,” explains Colao. “It’s about breaking up the monotony, and routine of life when you slip into that sports moment, which becomes a fantasy and escape. The spots were very different because of the directors’ approaches and vision, but they were visually connected in that we had to show the balance between the two forces.”
Colao also notes that sound played a major role in the spots, titled “Away Game” and “End Zone.” The directors wanted aggressive sound design to complement the visuals–and this is where sound designer T. Terressa Tate came in. Colao and Tate are frequent collaborators on projects and the fact that Final Cut has sound capabilities in-house proved to be very beneficial.
“Final Cut editors spend a lot of time on sound,” commented Colao. “Sound is just as important as picture. I was able to work side-by-side with Terressa on this process so that we were starting sound and picture at the same time. This is a huge asset. Usually, there’s about a day turnaround when working with an outside sound company. Terressa’s got great sensibilities and there is a lot of trust between us. She always does a stand-up job.”