San Francisco, CA (April 25, 2006)–Dolby Laboratories, Inc. announced that the China Movie Channel is launching China’s third HD channel, the China Hometheatre Channel HD Movie Channel with Dolby Digital 5.1. The new HD channel will be the first in China’s broadcasting history to broadcast 100 percent of its programming in surround sound.
The China Movie Channel group will celebrate the launch of the new channel on April 27, 2006 in a media conference at the Movie Channel Building, where media representatives will be invited to experience the high-quality HD service with both high-definition picture and Dolby Digital surround sound. The new HD channel will start broadcasting to Chinese viewers the same day. Chinese viewers with suitable HD set-top boxes and home theater systems need only subscribe to local cable broadcasters to receive the new HD channel.
“Our viewers will be excited about our move to provide them with stimulating programming both visually and audibly, making the entertainment experience more compelling,” said Mr. Ya Ning, director, China Movie Channel. “When watching television, the video and the audio are equally important to the experience, and working with Dolby insures that viewers will have the highest quality audio possible.”
“China Movie Channel is taking a lead in bringing its viewers the most compelling television experience. With the launch of its new HD channel, which is broadcasting completely with Dolby Digital surround sound, China Movie Channel is part of the world’s elite broadcasters moving to a comprehensive high-definition presentation,” said Bill Jasper, president and chief executive officer, Dolby Laboratories.
In January of this year, China Central TV announced China’s first HD channel, CCTV HD Channel, which broadcasts select programming in 5.1 surround sound from Dolby. Also in 2005, Dolby worked with the Shanghai Media & Entertainment Group (SMEG) to launch China’s first standard-definition cable television channel with 5.1 surround sound.