Flo Rida's R.O.O.T.S. Dig In With LMG

  Flo Rida, performing at the Record release party where LMG Touring provided streaming, live audio, video and lighting. Orlando, FL (April 22, 2009) LMG Touring recently delivered
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Flo Rida, performing at the
Record release party where
LMG Touring provided streaming,
live audio, video and lighting.
Orlando, FL (April 22, 2009)--LMG Touring recently delivered streaming, live audio, video and lighting for rapper Flo Rida's record release party, currently viewable on mycontent.com.

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Promoting his second album, R.O.O.T.S., Flo Rida partnered with mycontent.com and LMG Touring to stream a live concert across the internet. Flo Rida's "Right Round" went to #1 on Billboard Hot 100 and sold a record-breaking 636,000 copies in its first week, setting a new record for single-week digital sales.

LMG Touring shot the show with three Thomson LDK 600 cameras running through a High Definition Switching System which uses a Snell & Wilcox Kahuna 2ME Switcher, providing a 1080i workflow. The company powered Flo Rida's live stream with redundant LMG satellite streaming systems using Digital Rapid Stream Z encoders. The broadcast mix was created using a Digidesign VENUE Profile console and recorded to a fully integrated Pro Tools|HD system. Finally, LMG also augmented the club lighting to handle red carpet and spotlights for the stage.

Steve McCale, LMG's director of touring, states, "Our team designed a system that tightly integrated audio, video, lighting and our satellite streaming technology for a flawless event that streamed to thousands of viewers. Technology is nothing without the people that use it to make magic, and my guys are true magicians!"

"Our satellite streaming technology is not just top-of-the-line, it's one-of-a-kind," adds McCale. "Currently, we are the only company that offers an integrated package that includes high-quality streaming and advanced audio, video, and lighting solutions for live shows. We are comfortable with what it takes to pull it all off and have some exciting shows lined up including a TNA Wrestling broadcast with mycontent.com on Sunday, April 19."

"You feel like you're right there with Flo Rida!" exclaims Cassandra Mills, president of mycontent.com. "It's all about bringing the fan closer to the artist. With LMG's next generation streaming technology, we're looking forward to an incredible launch for mycontent.com this summer."

"Connecting Flo Rida with his fans for this event was an incredible accomplishment," explains Jonah Ninger, CEO of mycontent.com. "It couldn't have been done without LMG's incredible support and innovative solutions."

LMG, Inc.
www.lmgtouring.com

MyContent
www.mycontent.com