Dearborn, MI (October 2, 2007)–Nearly all 2008 model year Ford, Lincoln and Mercury vehicles will be offered with dealer-installed HD Radio. Ford Motor Company is reportedly the first automaker to offer HD Digital Radio across multiple product lines.
Additionally, HD Digital Radio can be installed on many earlier models from 2005, 2006 and 2007. As with SYNC, Ford’s voice-activated, in-car communication and entertainment system designed with Microsoft, the availability of HD Digital Radio furthers the company’s ongoing efforts to deliver new entertainment technologies to automotive consumers.
To support the launch, Ford, Lincoln and Mercury dealers will benefit from an aggressive, multi-million-dollar, 13-week, on-air radio marketing campaign in partnership with the HD Digital Radio Alliance. The commercials will air in 100 markets over some 700 radio stations.
“We believe HD Digital Radio will be an important part of Ford’s commitment to delivering innovations with mass appeal,” said Kim Irwin, Vehicle Personalization and Accessories manager for Ford’s Customer Service Division. “We’re helping our customers stay connected by supporting the features and functions they want in their vehicles. The dramatically improved audio, text and data features of HD Digital Radio–along with its hundreds of new radio stations–create a compelling combination at the right price.”
“Drivers have always had a love affair with their car radios,” added Irwin. “HD Radio offers our dealers a triple threat: It differentiates their offerings from other brands; it lets them upgrade customer entertainment systems in a unique way; and it lets buyers of recent pre-owned vehicles as well as current vehicle owners share completely in the benefits.”
More than 1500 radio stations in the U.S. currently broadcast in HD digital sound, with more than 600 stations also airing HD2 multicasts. HD Radio broadcasts carry no monthly subscription fee.
Ford Motor Company