Las Vegas, NV (December 29, 2004)–Distributor and importer of high-end audio products, TransAudio Group, has appointed Lewis Frisch as the company’s eastern regional sales manager. Based in Nazareth, PA, Frisch will provide sales support to TransAudio Group’s network of dealers and representatives in the region, as well as to customers through the company’s direct-to-customers high-end division.
With over 30 years experience in the recording and broadcast industries, Frisch is probably best known in the industry for his association with the now defunct U.K.-based mixing console manufacturer, Amek, as eastern regional sales manager and press officer from 1990-1994, and as the company’s southeastern representative for several years prior to that. Previous to those positions, Frisch managed a top-selling Amek dealership, Showcase Audio/Video Systems in Atlanta.
Following his tenure with Amek, from 1994 through 2000, Frisch was the sales manager for Comprehensive Technical Group, an Atlanta-based systems integrator. He played a major role in helping the company earn a national reputation for technical excellence in audio and video sales and installation and support, working with music industry notables such as Outkast, Jermaine Dupri, Lisa “Left Eye” Lopes, Keith Sweat, Whitney Houston, L.A. Reid, LaFace Records and Hitco Publishing. Frisch also served as eastern regional sales manager for Gepco International, the Chicago-based manufacturer of audio and video cable, which he joined in January 2001.
A member of the Audio Engineering Society (AES) since 1981 and an Associate Member of the Society of Broadcast Engineers, Frisch began his recording and broadcasting career in AM radio in 1963 before designing, building and operating his own recording studio in Atlanta between 1976 and 1980. He then moved into professional audio equipment sales while also operating one of the region’s first real-time tape duplication facilities.
TransAudio plans on Frisch playing an integral part in their multi-faceted sales program to connect with high-end customers seeking extreme service and support as well as dealers seeking unique added value products to sell. Said TransAudio founder Lunde, “Lew Frisch gets it, he understands that pro audio is now a professional to professional business just as it was in the 70s and 80s. Superior relationships and a complete grasp of product technical virtues and defining differences are essential to growing the business. Lew has the qualities we need to build closer ties to our customers.”
TransAudio Group’s product lines include A-Designs (USA), AEA (USA), ATC (UK), Brauner (Germany), Daking (USA), Drawmer (UK), George Massenburg Labs (USA), Mercury (USA), Mission Pro (UK), Soundelux (USA), SoundField (UK), and Z-Systems (USA).