Farmingdale, NY (June 4, 2007)--Paul Froula has been appointed business unit manager for beyerdynamic's pro audio division, which encompasses the music/performance, broadcast/video production and studio/recording markets within the U.S. He previously served as the company's director of marketing.
In his new position, Froula will be responsible for overseeing and developing new business partnerships. He will also liaise with beyerdynamic's parent company, based in Heilbronn, Germany, on program implementation within these markets.
"Beyerdynamic has been at the leading edge of microphone and headphone innovation for more than 80 years, and I am proud to take this leadership role as the professional audio/video industry continues to evolve," says Froula. "I feel that my insight into the market will help us strengthen our relationship with existing clients, as well as develop new business partnerships in the industry."
An industry veteran, Froula has been involved with both the business and performance side of the industry, previously working for long-established professional audio manufacturers and as a recording engineer and musician. In addition to his new position, Froula will continue to develop and manage beyerdynamic's Artist/Engineer Relations division.