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GC Pro Upgrades WBEZ with SSL

Westlake Village, CA (July 25, 2008)--WBEZ Chicago Public Radio has purchased a new Solid State Logic AWS 900+ analog console and a Digidesign Pro Tools|HD3 system, all acquired through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center.

Westlake Village, CA (July 25, 2008)–WBEZ Chicago Public Radio has purchased a new Solid State Logic AWS 900+ analog console and a Digidesign Pro Tools|HD3 system, all acquired through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center.

WBEZ audio supervisor Mary Gaffney had been working on an all-digital console there for the last eight years, but when she learned from GC Pro that the SSL AWS 900+ offered digital control features such as recall, combined with the warmth of analog sound–all within her price range–she knew that was what she wanted: “SSL offers the sound we were looking for, and the company’s history in the recording market puts performers at ease when they show up for the session. It’s just like seeing the Steinway we have. It fills both the performers and us with confidence, and then delivers. Plus, the AWS offers all these features and functionality in a reasonably sized footprint.”

GC Pro, the exclusive U.S. retailer of the AWS 900+, worked closely with Gaffney as part of the studio’s upgrade. “GC Pro was extremely helpful, very welcoming–I just found them wonderful,” says Gaffney. “Dan Scalpone [GC Pro Senior account manager] took me on a tour of the SSL and also set me up with the Digidesign rep. I have worked with GC Pro in the past, and will continue to, because they allow you to be hands-on with the equipment. The experience is always wonderful.”

The 35-ft. x 42-ft. x 18-ft. performance space at WBEZ’s facility on the city’s famed Navy Pier boasts a 9-foot Steinway grand piano and has hosted artists as diverse as jazz great Ramsey Lewis, singer-songwriter duo The Swell Season (recent Oscar-winners Glen Hansard and Marketa Irglova), R&B songstress Alicia Keys, rapper Lupe Fiasco and more, recording tracks for syndicated radio show Sound Opinions as well as client demos.

Guitar Center Professional
www.gcpro.com

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