Scott EstersonNatick, MA (April 16, 2008)--Genelec has appointed industry veteran Scott Esterson to the newly created position of Western sales manager. The position increases Genelec's West Coast presence.
In his new position, Esterson will focus on driving sales for Genelec on the West Coast and managing, motivating, supporting and expanding the Genelec dealer base in California. In addition, he will increase end-user awareness, work with independent reps and gather data and filter feedback to Genelec's marketing department. These duties will involve interfacing with the entire customer base--reps, dealers and especially end-users, both professional and home/consumer. Special focus will be placed on representing Genelec in such vital marketplaces as the Southern California studio scene. Esterson's efforts will continue to further the growth of Genelec and its valued business partners.
Prior to joining Genelec, Esterson has held key positions in the pro audio marketplace, with such companies as DTS, Tascam and Lexicon, among others, where he has managed both professional and consumer accounts. At DTS, he created and supervised a worldwide dealer network and expanded the representative network fivefold. His experience with both pro and home users puts him in a unique position to communicate with the entire spectrum of Genelec's clientele.
Commenting on Esterson's appointment, Genelec marketing director Will Eggleston stated, "Scott has a rich history and unique skill set. With years of experience with both pro and home theater products and markets, Scott has the opportunity to benefit both Genelec dealers and reps alike. We look forward to working alongside him and all the wonderful things that means for Genelec."