Gardena, CA (January 25,2005)–Gigskinz has opened its doors with an aggressive marketing campaign that uses durability, functionality and style to position its introductory line of gig bags. Gigskinz’s stylish bags appeal to a wide audience, from novices to professionals, by masterfully tight-roping the delicate line between style, function and durability. The full line includes mixer/utility bags, guitar bags, keyboard bags, computer/DJ/recording bags, and DJ bags.
Gigskinz’s slogan, “The Ultimate Skinz for Your Gear,” outlines the company’s lifestyle-oriented marketing campaign. Taking cues from the extreme-sports industry, Gigskinz bags feature fresh design elements such as high-tech, water-resistant, carbon-fiber-style materials, plush fur-lining interiors, cell phone holders, and molded high-tech rubber zipper pulls, handles and details.
“We feel consumers have evolved,” states Agatha Gerutto, marketing director. “People are tired of the plain, black nylon bag. They are ready to carry their gear in something that is stylish and functional. We set out to make cool gear bags that fit musicians’ active lifestyles.”
Gerutto added, “But more importantly, we wanted to make an ultra-functional bag, so we made sure we loaded each bag with multiple, quick-access, oversized pockets, special compartments and features so consumers could comfortably hold tons of gear.”