Nazareth, PA (February 1, 2006)–Gotham Audio LLC has just concluded its first year with, what the cable company says, are significant accomplishments. The initial inventory shipment last January, bolstered by successive shipments every other month from Germany, was the first step towards the revitalization of the Gotham Audio name and operations in the U.S. and Canada.
Gotham principals (l-r) Franz Ammann, Manuela Ammann and Lewis Frisch at the Gotham Audio HQ in Dietikon, Switzerland.The replenished inventories allowed for almost every order in 2005 to be shipped from U.S. stock, eliminating the uncertainties and delays that had plagued Gotham’s American clients for almost a decade. Order processing and customer service were dramatically improved.
Two new English catalogs were printed. A greatly expanded website provided much useful information and good reading. Gotham also introduced a full line of pre-made microphone cable assemblies to supplement the bulk cable offerings that are its core business. All this was accomplished while maintaining stable pricing and consistent product quality. Gotham cables were displayed at NSCA and the company was pleased to once again exhibit at the October AES Convention in NYC.
Gotham’s COO, Lewis Frisch, is gratified at the results: “Business has been increasing every month, and the Gotham brand and quality are once again being talked about on the web and in various pro audio forums. We have reestablished relationships with many old and loyal clients, who have long appreciated these cables. We have also enjoyed making friends with scores of younger clients, who are both thrilled with the quality of our cables and pleasantly surprised at their modest price. Old and new users alike have responded well to the basic integrity of our presentation and operations, in strong contrast to the pseudo-science and marketing hype that has come to characterize much of the audio cable industry.”
Frisch noted that a significant portion of Gotham sales involve OEMs both in and outside the audio business. “A half dozen prestigious microphone manufacturers specify our cable, and we have strong sales involving critical aerospace, naval and industrial applications where Gotham Cables are prized for their shielding, flexibility and durability under extreme conditions.”
Frisch added, “Gotham continues to be a ‘go to’ product for audio engineers dealing with radio-frequency interference, but we also see a growing demand from recording engineers and audiophiles seeking a cable that meets their exacting demands in critical listening situations. For these users, the sonic transparency and neutrality of our cables is the major attraction, with the flexibility, shielding and moderate cost being an added plus. While Gotham makes no specific claims as to ‘sonic quality,’ we are nonetheless pleased that so many critical listeners are responding positively to our cables. Gotham CEO Franz Ammann and I are looking forward to continuing growth and renewed recognition for the brand in 2006.”
Gotham Audio LLC heralds the return of the Gotham Audio name, logo and professional product to the North American audio market. Founded by Frisch and Ammann, who have long ties to Gotham’s heritage, Gotham Audio LLC markets and distributes Gotham Audio Cable to recording, production, broadcast and industrial clients in the U.S. and Canada.