Grammy Joins a GANG

Santa Monica, CA (July 14, 2009)--Audio experts from the worlds of gaming and recording came together for a special event in San Francisco recently.
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Santa Monica, CA (July 14, 2009)--Audio experts from the worlds of gaming and recording came together for a special event in San Francisco recently.

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As part of its ongoing initiative to provide interactive forums for all categories of professional audio genres and sectors, the Producers & Engineers Wing (P&E Wing) of The Recording Academy, along with The Recording Academy's San Francisco Chapter and the Game Audio Network Guild (G.A.N.G.) presented "GRAMMY SoundTables: Game Audio Network Guild Summer Summit," on July 9, 2009. The event was held at Pyramind, a leading digital music and game audio training company in San Francisco.

The conference included an announcement of a new partnership between the P&E Wing and G.A.N.G. to collaborate on initiatives and events that facilitate a working relationship between the professional audio and gaming communities to benefit all involved.

This GRAMMY SoundTables event centered on a panel of veteran game audio industry experts, moderated by G.A.N.G. president Paul Lipson, who analyzed the evolving relationship between professional audio and game design/play. Panelists included Don Veca of Electronic Arts, David Collins and Jesse Harlin of LucasArts and Jonathan Mayer of Sony Computer Entertainment America (SCEA). Using examples from current hit games including EA's "Deadspace," LucasArts' "Star Wars: The Force Unleashed" and SCEA's "Infamous," the panelists explored the synthesis of music and sound effects in creating mood and atmosphere, along with challenges unique to the rapidly evolving and competitive game audio industry, such as memory budgets, non-standardized processing tools and implementation and middleware platforms.

The strategic goal of the conference was also achieved: to involve the game audio community more deeply with that of professional audio, and to inform and enlighten the P&E Wing constituency about the nuances of sound for video games. Following the panel discussion, the audience adjourned to Pyramind's studios to experience the games that had been discussed with audio playback featuring 5.1 monitoring systems provided by JBL.

The Recording Academy
www.grammy.com

Game Audio Network Guild (G.A.N.G.)
www.audiogang.org