Grammys Show Relies On A-T Mics For 8th Consecutive Year

Stow, OH (February 14, 2005)--For the eighth consecutive year, Audio-Technica was the microphone called upon by the Grammy Awards show to provide outstanding sound quality and complete reliability. The 47th Annual Grammys, held yesterday at the Staples Center in Los Angeles, once again featured a large array of Audio-Technica mics to support this premiere broadcast event.
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Stow, OH (February 14, 2005)--For the eighth consecutive year, Audio-Technica was the microphone called upon by the Grammy Awards show to provide outstanding sound quality and complete reliability. The 47th Annual Grammys, held yesterday at the Staples Center in Los Angeles, once again featured a large array of Audio-Technica mics to support this premiere broadcast event.

"Audio-Technica supplied a wide range of hard-wired mics, as well as many of our Artist Elite 5000 Series UHF Wireless Systems--a total of 260 microphones--all of which performed without flaw throughout the evening," stated Gary Boss, Audio-Technica's marketing director, live sound & studio.

In 2003, the Emmy Award-winning 45th Annual Grammys achieved widespread acclaim for breaking new ground as the first major awards show to be broadcast in HDTV and 5.1 surround sound, followed by an equally ambitious 46th Annual show. The 47th Annual Grammy Awards continue this trend, pushing the envelope with even more technical demands. Despite the show's nearly overwhelming complexity, the Audio-Technica microphones delivered perfectly, both with top-grade audio quality and unquestionable reliability.

The team responsible for this year's Grammys included a veritable who's who of broadcast audio, featuring a number of renowned contributors returning to help realize this ambitious musical event. ATK/Audiotek provided the sound system with FOH (front-of-house) engineers Ron Reeves and Mikael Stewart, while the broadcast audio was supervised by Phil Ramone, Chairman of the Producers & Engineers Wing at The Recording Academy along with advisory council member Hank Neuberger and Murray Allen for NARAS & Cossette Productions. New York-based 5.1 Consultant Randy Ezratty and his Effanel Music team remote truck, with music mixers John Harris and Jay Vicari, supplied the 5.1 surround and stereo feeds, while Paul Sandweiss provided the dedicated 5.1 surround mix.

Once again CBS delivered the highest form of HDTV, with 1,080 lines of picture resolution and 5.1 channels of CD-quality surround sound, to a number of major markets on its High Definition Television Network. To successfully meet the sonic demands of this format, the audio engineers and music mixers made critical microphone selections from the Audio-Technica line.

A broad selection of Audio-Technica's microphones were utilized throughout the Grammy Awards show, including ATM25 (toms), ATM35 (violins, violas, and cellos), AE5100 (ride, hi-hats, vibes, harp, cellos, and choir), AE5400 (Leslie and background vocals), and AT4050 (bass, guitar, trumpet, trombone, woodwinds, sax, Leslie, drum overheads, ride, and hi-hats). AE5400 microphones were also employed for lead vocals by Los Lonely Boys. Audio-Technica's Artist Elite 5000 Series Wireless Systems were used for front-line vocals by Gwen Stefani, Marc Anthony and Jennifer Lopez, Johnny Van Zant, Blind Boys of Alabama, Melissa Etheridge and John Mayer.

In addition, the Grammy Awards featured a special musical segment intended to raise money for tsunami relief efforts. Audio-Technica mics played a pivotal role in this landmark performance, with Artist Elite 5000 Series Wireless Systems being used for vocals by Stevie Wonder, Brian Wilson, Alicia Keys, Steven Tyler and Billy Jo Armstrong.

Michael Abbott, audio coordinator for the 47th Annual GRAMMYs, has come to rely on the uncompromising quality of Audio-Technica mics through his experience working with notable broadcast events, including the MTV Latin America Video Music Awards stated, "We are pleased that Audio-Technica has continued its support for the 8th year as a Grammy manufacturing partner. I would also like to commend A-T on the 5000 Series Wireless. Its high-fidelity and solid performance made it a go-to wireless for artists and engineers alike."

Audio-Technica
www.audio-technica.com