Gravity-Drawn-to-Genelec

Natick, MA (March 25, 2010)--Chicago's Gravity Mastering has installed Genelec 8250A monitoring system and 7270A subwoofer in its mastering room.
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Natick, MA (March 25, 2010)--Chicago's Gravity Mastering has installed Genelec 8250A monitoring system and 7270A subwoofer in its mastering room.

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The Genelec 8250A monitors were purchased through pro audio dealer T.C. Furlong & Associates of Lake Forest, IL. "The sole goal was accuracy," states studio owner and chief mastering engineer Doug McBride, who opened Gravity Studios in Chicago's Wicker Park neighborhood 18 years ago. "I needed a monitoring system that would allow me to hear the truth, no matter how nasty. I've got a home system whose sonic signature can give me a back rub, but at work, I have to have the truth."

The six-year-old mastering facility has mastered recordings for projects including the 2008 Van's Warped Tour compilation, hard-rockers Aiden and American Idol season nine winner Lee DeWyze.

Building from scratch, especially in a dense urban environment like Chicago, is expensive, and even then anomalies can affect the sound of the room. "Despite the wide variety of studios and mixes, I nonetheless found myself boosting and cutting certain familiar frequencies on most projects--that was the telltale sign," he recalls. "Those were the frequencies where my room was lying to me."

Instead of an expensive overhaul of the room, which would have been cost-prohibitive, he went with the Genelecs. "This DSP has flattened my response to within 0.5 dB from 20 Hz to 20 kHz, which is amazing," he says. "The first album I mastered with the new system was a complete epiphany. I was able to use 60 percent less EQ and could hear every detail with great clarity. My client, a producer/engineer with his own studio, was so happy he wrote me a long email thanking me, and his comments aligned perfectly with my own impressions."

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