Richmond, VA (May 3, 2004)–Creative editorial company Greybox and music company 804 recently helped The Martin Agency bring the new Geico campaign to life. Featuring two spots, “Getting Ready” and “Driving,” the Geico campaign mimics popular culture–film trailers and TV promos specifically–to highlight the Gecko, Geico’s mascot extraordinaire.
“This was a fun project,” commented 804 creative director/composer Bill Grishaw. “The first spot was shot and cut to look like a movie trailer, so I just got to go full out, high impact, orchestral Hollywood-style with the music. The second spot was like an MTV Road Rules type vibe, so I wrote an up-tempo, ska-meets-alt rock track. It was an added bonus that I got to hang out with the Geico gecko during the whole session. He is a really great guy.”
The first spot, “Getting Ready,” contains the high drama of a feature film trailer including a stirring score and vignettes of people preparing for a big event, which are edited together to build tension and intrigue. “Extraordinary Events Demand An Extraordinary Individual” read the titles. The second, “Driving,” begins with shots of a van driving and the titles: “Four Legs. Eight Cylinders. Can You Say Road Trip?” Both spots conclude with the appearance of the Geico Gecko saying, “Well, hello!” in an affable British accent. The spots were created to promote Geico at various festivals and outdoor shows around the country this Spring and Summer.