Groove Lounge Brings Adult Imaging to Radio

Los Angeles, CA (April 2, 2008)--Los Angeles-based Groove Addicts, creators of the Groove Tools online imaging service, have teamed up with voice talent and imaging whiz Will Morgan on a trend-setting mix of grooves and effects for adult-leaning radio formats.
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Los Angeles, CA (April 2, 2008)--Los Angeles-based Groove Addicts, creators of the Groove Tools online imaging service, have teamed up with voice talent and imaging whiz Will Morgan on a trend-setting mix of grooves and effects for adult-leaning radio formats.

It all started with Will Morgan asking the question, "Why should adult imaging sound old?" Morgan and Groove Addicts then set out to produce a radio imaging package for the hip and musically savvy Gen X demographic who, as they age, move to more adult leaning formats, such as Hot AC, Modern AC, AAA and Jack.

Says Morgan, "I wanted to make audio toys for these formats that are representative of their listeners, and to try to get away from the geriatric, lightly produced sounds that currently populate super softy, make-you-feel-good adult stations."

Groove Addicts
www.thegroovelounge.com