Westlake Village, CA (December 8, 2009)–Guitar Center’s nationwide food drive that ran throughout November resulted in a cumulative donation of 52,981 cans of food.
Between November 1st and November 30th, 2009, musicians brought non-perishable items to their nearest Guitar Center. All food collected was delivered to local food banks across the country in hopes of easing the national hunger issue.
“When Guitar Center initially launched the nationwide food drive, we only had plans of collecting for two weeks,” said Gene Joly, executive vice president of Guitar Center Stores. “However, we quickly realized that due to overwhelming support from local communities, as well as each Guitar Center location, we needed to extend our efforts through the entire month of November. Guitar Center would like to thank everyone who made this project such a success–our generous customers and sales associates really rose to the occasion this holiday season.”
Guitar Center supported the local communities’ efforts with a multi-tiered marketing campaign–including presence in the Guitar Center buyer’s guide with a circulation of over one million. Guitar Center also conducted targeted in-store promotion with signage and in-store audio, a full online promotional push, as well as a public relations initiative, launched to drive additional awareness and participation.