Westlake Village, CA (July 12, 2006)–Guitar Center has announced the introduction of www.guitarcenter.com as the centerpiece of the Company’s online retail offering. For the first time, consumers can visit GuitarCenter.com to search, compare and buy direct from one of the largest selections of guitars, basses, amps, keyboards, drums, pro audio, DJ, lighting and accessories. The enhanced website broadens Guitar Center’s online presence and builds upon its existing direct response business and eCommerce website, MusiciansFriend.com.
The introduction of the GuitarCenter.com online store completes the first phase of the Company’s plan to become a fully integrated retailer. The next phases of the Company’s plan involve the addition of kiosks in Guitar Center stores to allow customers to search for products throughout the chain and on the website and eventually the integration of its Guitar Center stores and GuitarCenter.com to enable customers to complete purchases online and pick up or exchange merchandise at stores.
“The introduction of GuitarCenter.com as an eCommerce website is an integral component of our overall direct response strategy for the Company,” stated Marty Albertson, chairman and CEO of Guitar Center. “From a long-term perspective an integrated retailer can build stronger customer loyalty and, in turn, increase repeat traffic and sales. By leveraging both GuitarCenter.com as well as our existing direct response business and MusiciansFriend.com, we are better able to cater to different types of customers. We are not only strengthening our offerings of music gear but we are also extending Guitar Center’s brand awareness. Our vision is to turn Guitar Center into a world class multi-channel retailer that better understands and serves the musician community across all purchase occasions and expanding our online presence positions us to achieve this goal.”