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Guitar Center Professional Brings Home The Beacon

Venice, CA (March 17, 2010)--Beacon Street Studios in Venice, CA recently upgraded with help and equipment from Guitar Center Professional.

Beacon Street Studios’ team includes (L-R): Producer
Faye Armstrong, Composer Colin Wolfe, Beacon Street
Studios Owners JohnNau and Andrew Feltenstein,
Composer Brian Chapman, Composer Jeremy Balliger,
Composer Danny Dunlap, Music Supervisor Derek Breakfield.
Venice, CA (March 17, 2010)–Beacon Street Studios in Venice, CA recently upgraded with help and equipment from Guitar Center Professional.

The Studios are a unique kind of place, where major international advertising firms, including BBDO, Ogilvy & Mather and DDB, have their clients’ music created for broadcast spots, such as the five commercials for Career Builder, Hyundai, Bridgestone and Gatorade that they scored for the Super Bowl this year. At the same time, music artists including Hootie & the Blowfish and April Hendrix, and noted music producers like Don Was and Ed Cherney, have also found Beacon Street Studios–a space once occupied by the legendary Joni Mitchell–to be a creative haven for their art.

When it came time to upgrade, GC Pro account manager Rich Avrach recommended the two new Avid Pro Tools HD3 systems and new Apple MacPro computers that would join the four other Pro Tools systems that Beacon Street had already purchased through GC Pro. Other new purchases included an Antelope Audio Isochrone OCX-V video-optimized master clock with built-in video generator, a Dangerous Music MONITOR ST-SR Stereo and Surround Monitor Control System, an Avalon VT-747SP stereo spectral-opto-compressor and 6-band program equalizer, a Grace Design m906 5.1 and Stereo High Fidelity Monitor Controller and ADAM A7 monitors, as well as several Waves Diamond TDM bundles a number of Sennheiser and Neumann microphones.

“The biggest advantage we get from GC Pro is time – time not spent looking through vast amounts of product information, researching prices and time spent holding on the phone,” says John Nau, composer and co-owner of Beacon Street Studios. “Time is one thing we can’t make any more of, and with GC Pro, we can use our time for our clients instead of chasing down information about products and technologies.”

Guitar Center Professional/Guitar Center