Westlake Village, CA (October 1, 2009)–Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, continues to expand its operations.
Recent changes at GCPro include a significant expansion of its sales force, which now boasts 65 staff members and 33 key locations nationwide; a newly designed / enhanced website featuring a series of online sweepstakes; a systems and products installation initiative and an expansion of product offerings that will be shown at the upcoming 127th AES Convention. The company points to all of these factors as having contributed to its growth over the past year and feels they portray a multi-pronged strategic approach to a complex market that is proving to be a winner.
Over the past 12 months, in addition to adding new GC Pro Account managers, GC Pro has expanded its operations with new dedicated offices in Fountain Valley, California; South Bay/Los Angeles, California; Oklahoma City, Oklahoma; Tempe, Arizona; Cherry Hill, New Jersey; Cincinnati, Ohio; Seven Corners, Maryland; and Denver, Colorado. These new GC Pro locations provide an opportunity for customers to evaluate gear and take advantage of the pro-services provided by the division. The company recently went live with its new website (www.gcpro.com), enhancing the user’s online experience. The new site features a streamlined interface, straightforward navigation and new market-derived content. Additionally, as part of the new website, the company began hosting the first in a new series of online sweepstakes whereby several times a year, GC Pro management will select one particular product from a high-end gear manufacturer to feature on the website and give away as that sweepstakes prize. The first contest features a Solid State Logic XLogic Alpha Channel, a $995.00 value.
As part of its presence at the 127th AES Convention, GC Pro’s exhibit (Booth #719) on the show floor will highlight key products, including new Ocean Way Monitors and Neve’s Genesys console, a custom-crafted, expandable analog recording console with digital workstation control.
“This has proven to be another growth year for GC Pro,” stated GC Pro Director, Rick Plushner. “As we continue to pursue initiatives such as marketing exclusive products, expanding our sales force and offices, refining our web presence, and offering world-renowned customer service, GC Pro shows its dedication to strategic approaches and long-term growth.”
Guitar Center Professional