Salt Lake City, UT (January 9, 2009)–Harman Music Group has named Jay Woolley as marketing director for portable sound. In this role, he will oversee all marketing, promotional, and new product launch efforts for dbx and BSS products sold in the portable sound channel.
Woolley will also work on developing the overall strategy for driving sales and new product development for portable sound. He will report to Reed Grothe, executive vice president of sales and marketing for the Harman Music Group.
Most recently, Jay served as the director of marketing and brand management for Wasatch Advisors, Inc., a mutual fund and asset management company. In this role, he redefined the company’s brand definition and developed strategic marketing plans for the brand across business to consumer and business to business markets. He also designed and executed product and brand campaigns. Woolley also previously served as the director of international development for Control4 Corporation, an IP-based home-automation company.
“Jay brings a wealth of experience in marketing and brand management. His diverse business development background will be a major asset in our efforts to grow the brand recognition and sales for the Harman Music Group worldwide,” stated Reed Grothe.
Speaking about his appointment Woolley stated, “I’m very excited to begin my new role at the Harman Music Group. HMG has brands with global recognition, known as industry leaders and I look forward to the challenge of furthering brand awareness and ultimately driving sales for HMG.”
Woolley holds a bachelors degree in International Relations from Brigham Young University and an MBA from the Thunderbird School of Global Management.
Harman International Industries, Inc.