Northridge, CA (October 26, 2010)--Harman Professional has appointed John Goodrich to the newly created position of global sales manager for mass communications.
Goodrich joins Harman Professional from Altel Systems Group, where he was vice president of business development, leading the development of integrated audio/visual and communication systems for the airport, mass transit and hospitality industries. He previously held senior sales and business development roles at Meyer Sound Labs and Innovative Electronic Designs (IED). In his new role, he will report to Michael MacDonald, Harman Professional executive vice president of marketing & sales, and will be responsible for developing Harman Professional’s presence in the mass communications market.
According to MacDonald, Goodrich’s appointment marks an important strategic step by Harman Professional to grow its business and provide customers in a host of vertical markets with a higher expectation level for audio performance and integration. “In some verticals, audio has been commoditized and as a result, communication has suffered,” MacDonald said. “Harman Professional brings professional-grade systems that are proven at the highest performance level but designed to suit the needs of mass communication and other verticals. John Goodrich is the person to bring these systems to market; to work with integration partners, end-users and our own product designers to ensure that we enable better sound in more places than ever before imaginable.”
Commenting on his new position, Goodrich noted, “Harman Professional’s dual strength in systems integration and audio performance presents a compelling opportunity to integrators and their clients in mass communications. I look forward to working with Harman’s design teams and with our customers to advancing public address audio for communication, entertainment and life safety in the domestic and international markets.”