Salt Lake City, UT (December 16, 2009)–The Harman Music Group has promoted Craig Paller from vice president, domestic sales, to group-wide vice president, worldwide sales. In the new position, Paller is responsible for strategic planning and sales initiatives at the brand, market and dealer level for BSS Audio, dbx Professional, DigiTech and Lexicon Professional.
“Craig Paller is an outstanding sales executive with a proven understanding of the markets Harman Music Group serves and deep empathy for the needs of our dealers and customers,” Rob Urry, president of the Harman Music Group, stated. “In this new role, his experience, enthusiasm and leadership skills will benefit all of our brands in growing and strengthening in each of their specific markets.”
Paller joined Harman Music Group in November 2005 as vice president of worldwide sales for BSS Audio and dbx professional. In 2007, his responsibilities were expanded to include sales management for Lexicon Professional. In this role, he successfully managed the U.S. sales team for these brands and met commercial targets.
Prior to joining Harman Music Group, Paller was the director of U.S. sales for Shure and managed all aspects of sales and distribution, including policies, forecasting, pricing, dealer programs, as well as promotions and sales goals. He began his career at Electro-Voice, where he held several positions, including national sales manager and overseeing sales for the company’s U.S. MI market.
Commenting on his new position, Paller said, “I’m excited about the opportunity to lead our worldwide sales team and continue to build each brand’s presence in established as well as emerging markets. I want our customers and dealers to know we have a great team in place that will continue to develop strong relationships and help them meet their goals by providing the highest-quality products that reflect the heritage and quality of our brands.”
Harman Music Group