Cincinnati, OH (September 7, 2006)–Harris Corporation will reinforce its status as the radio industry’s leading supplier at NAB Radio with its largest and most diverse product display in the history of the show. While Harris plans to bring its renowned transmission and studio products designed for large-market broadcasters, the company also will showcase new products built for analog and small- to medium-market digital broadcasters.
The company also continues to enhance its HD Radio strategy by placing a stronger emphasis on the data side of the equation which, when combined with improved audio quality and multicasting initiatives, increases revenue-generating opportunities for the digital broadcaster. Furthermore, Harris will showcase recent developments in IP connectivity solutions that range from high-end STL applications to cost-efficient program streaming and monitoring.
“The end-to-end HD Radio transmission platform continues to evolve as new technologies bring new opportunities to the radio station’s bottom line,” said Debra Huttenburg, vice president and general manager for Harris Broadcast Communications Division, radio broadcast systems business unit. “The introduction of our complete FlexStar family of HD Radio products last year was a clear indication of our commitment to bringing complete, technically superior HD Radio and multicasting platforms to market that were designed to help radio broadcasters launch new audio services in an improved system architecture. NAB Radio marks a continuation of this strategy on the data side of the business as we leverage new technologies that will potentially open new revenue streams for digital broadcasters.”
For analog broadcasters, the company will introduce MicroMax, a new FM exciter specifically designed for broadcasters in need of a low-cost solution. On display for the first time, the 30 watt, 1RU exciter can interface with any existing Harris transmitter. It is designed as a cost-effective yet feature-rich exciter for international and small-market U.S. broadcasters, and as a strong backup exciter for larger U.S. markets. MicroMax will begin shipping in December.
Harris Corporation is at Booth #405, Hilton Anatole Hotel, Dallas, TX, September 19-21, 2006.