PxPixel
HBO Calls on Fearless Music to Promote Entourage - ProSoundNetwork.com

HBO Calls on Fearless Music to Promote Entourage

New York City (June 3, 2005)--HBO's new promo campaign heralds the second season of its original series, Entourage. With one of the spots in the package featuring a classic U2 track, the cable network needed to score a :30 cinema spot, 'Entourage in Theatre,' and :35 'Entourage Teaser' with a hard-hitting and dynamic piece of music to match the energy of the show, as well as stand up against the legendary rock group's sound.
Author:
Publish date:

New York City (June 3, 2005)--HBO's new promo campaign heralds the second season of its original series, Entourage. With one of the spots in the package featuring a classic U2 track, the cable network needed to score a :30 cinema spot, 'Entourage in Theatre,' and :35 'Entourage Teaser' with a hard-hitting and dynamic piece of music to match the energy of the show, as well as stand up against the legendary rock group's sound.

With the deadline on their heels they called upon the creative resources at Fearless Music and the talents of owner/composer/producer Jamie Lamm, as well as its vast indie rock talent pool.

HBO approved Lamm's first composition without revisions leaving him to the task of finding the perfect vocal complement to the track. Lamm, who's always had his finger on the pulse of New York's music scene, has dedicated the past year and a half to the honing of a breakthrough weekly television show showcasing performances by the best indie rock recording groups in the industry. The show's vast talent base has been integrated into the resources of the Fearless Music [the music house], creating a unique talent pool and invaluable creative resource for promo and spot work.

With over 150 bands having performed on Fearless Music [the TV show], Lamm immediately thought of Warner Brothers recording artist Brendon Wilde to sing over the track. He also drew upon the TV show's talent roster to put together a top caliber group of musicians for the project. Fearless Music then mixed the track in surround 5:1 for the theatrical trailer, as well as stereo for the on air version.

"Brandon was a perfect fit with the piece. He brought the kind of fresh, edge sound we were looking for to the spot," noted Lamm.

Fearless Music
www.fearlessmusic.tv