Orlando, FL (April 10, 2009)–The HD Digital Radio Alliance, a joint initiative of radio broadcasters to accelerate the rollout of HD Digital Radio, has announced two major milestones: 1,000 multicast stations are now being on-air and 100 HD Radio receiver models are now available at retail.
Since the Alliance was formed just over three years ago, member and non-member broadcasters have accelerated their commitment to the technology and HD2/HD3 stations while device manufacturers have incorporated HD Radio in products at a rapid pace. CBS Radio’s WODS-FM HD2/Boston became the 1,000th HD Radio multicast in March with the launch of “Soft Hits – Love Songs.” As the number of digital stations has increased, so has the number of receivers, with units now available for as little as $79.
“The 1,000 multicast and 100 SKU milestones are significant on many levels–broadcasters are continuing to see the value in offering additional content, stakeholders are seeing that radio and electronic manufacturers have fully embraced the radio digital revolution, and consumers now have more format choices on the dial and receiver models than ever before,” said Peter Ferrara, founder and strategic advisor to the HD Digital Radio Alliance.
To date, there are close to 2,000 stations broadcasting their primary signal in digital quality, reaching 84 percent of the U.S. population. A total of 12 automakers, including Audi, BMW, Ford, Hyundai, Jaguar, Kia, Lincoln, Mercedes, Mercury, MINI, Scion, and Volvo, factory-install HD radio receivers. Every major receiver manufacturer is offering the digital system and receivers are being sold by all the big-box retail stores like Best Buy, Costco, Target, Wal-Mart, among many others.