Denver, CO (September 10, 2007)–The disc formats just keep on coming. Officially launching in the US market at CEDIA Expo 2007 (Sept. 5-9) is HD VMD (Versatile Multilayer Disc), a red laser, multilayer disc technology from New Medium Enterprises (NME) that is intended to compete with the nascent blue laser formats.
At CEDIA, NME officially launched the HD VMD disc in tandem with an affordable player. According to the company, HD VMD stands to revolutionize the high-definition disc market, and is reportedly currently being adopted by content providers and distributors in dozens of regions worldwide.
NME recently announced that Michael Jay Solomon has joined the company as chairman. Solomon, co-founder of Telepictures Corporation, was formerly president of Warner Bros. International Television.
High-end HD VMD products, incorporating upconversion for standard definition DVDs, will enter the market at 30 percent less than the least expensive competitive (and low end) product, according to a company statement. The format offers HD resolution–1080p–and 45Mbps bit rate, with up to 7.1 audio channels. HD VMD red laser multilayer disc plans include storage of up to 30GB of content on a single-side disc.
Mahesh Jayanarayan, CEO of NME, Inc. says, “US consumers have waited for an HD solution at DVD pricing; and with HD VMD, we believe we have met this desire through a stellar quality, high-definition disc and player at a price point that almost anyone can afford.”
Jayanarayan adds, “With the launch into the US market this month and an accelerating rollout of HD VMD content and retail distribution partners, we plan to drive adoption of HD in the home.”
New Medium Enterprises